Why Language Barriers Are Still Holding Back Global Business Growth
“…Going global is increasingly on a CEO’s and a CMO’s to-do list. In the UK alone, 87% of those businesses who trade internationally are planning on expanding their overseas operations this year, with a further 10% aiming to step outside the UK for the first time.
That’s a lot of cross-market communication campaigns. But, despite emerging technologies helping business bridge borders more easily than ever before, they’re still being held back by language barriers…”
– from theorem.com, Maria Greaves. (09/09/24)
Cultural Corner
