I’m really excited about this – October 2024

 

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Reimagining the Language and Translation Space for Patients

“…For most Americans, receiving information from a medical provider is relatively straightforward. While understanding the finer details may be challenging in any language, English speakers are generally assured of always receiving guidance in their language of choice. The same cannot be said for the nation’s estimated 68 million limited English proficiency (LEP) individuals, as well as the deaf and hard-of-hearing community, which are expected to represent 19% of the population by 2050. For this segment of society, access to language support is often sporadic or not provided at all.…”

– from medcitynews.com, Dipak Patel. (06/12/24)

 

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Start Your Day, With This – September 2024

 

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Why Language Barriers Are Still Holding Back Global Business Growth

“…Going global is increasingly on a CEO’s and a CMO’s to-do list. In the UK alone, 87% of those businesses who trade internationally are planning on expanding their overseas operations this year, with a further 10% aiming to step outside the UK for the first time.

That’s a lot of cross-market communication campaigns. But, despite emerging technologies helping business bridge borders more easily than ever before, they’re still being held back by language barriers…”

– from theorem.com, Maria Greaves. (09/09/24)

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